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Monday, February 2, 2009

of Baskin Robins and New Zealand Natural

;w; GUYS!!!! help me answer some survey THANKS!!!!

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you could download the document here too btw...microsoft word --> SURVEY.DOC

Survey on Baskin Robbins and New Zealand Natural

This survey is prepared to study the popularity of Baskin Robbins and New Zealand Natural among students.
Hypothesis: Baskin Robbins is more popular among students compared to New Zealand Natural.

Part A: Personal Details

Gender : Male / Female
Age : ____

Part B : Behaviour

1- Have you heard of
Baskin Robbins? (yes/no)
New Zealand Natural? (yes/no)

2- Have you bought any of the products before?
Baskin Robbins? (yes/no)
New Zealand Natural? (yes/no)

3- How often do you buy these products?
Baskin Robbins?
[ ] 0 to 2 times per month
[ ] 3 to 5 times per month
[ ] 6 to 7 times per month
[ ] 8 or more times per month

New Zealand Natural?
[ ] 0 to 2 times per month
[ ] 3 to 5 times per month
[ ] 6 to 7 times per month
[ ] 8 or more times per month

4- What product have u tried before?
Baskin Robbins:
[ ] ice-cream
[ ] sundaes
[ ] cake
[ ] beverages
[ ] others (Please state: __________________)

New Zealand Natural:
[ ] ice-cream
[ ] sorbet
[ ] shakes
[ ] frozen yoghurt
[ ] others (Please state: __________________)

5- On what occasion will you buy the product?
Baskin Robbins:
[ ] birthdays
[ ] anniversary
[ ] leisure
[ ] promotional
[ ] others (Please state: __________________)
b) New Zealand Natural:
[ ] birthdays
[ ] anniversary
[ ] leisure
[ ] promotional
[ ] others (Please state: __________________)

Part C : Experience

6- How do you get to know about the brand?
a) Baskin Robbins:
[ ] TV Commercials
[ ] Newspaper
[ ] Magazines
[ ] Internet
[ ] Flyers/Banners/Billboards
[ ] Family and friends
[ ] others (Please state: __________________)

b) New Zealand Natural:
[ ] TV Commercials
[ ] Newspaper
[ ] Magazines
[ ] Internet
[ ] Flyers/Banners/Billboards
[ ] Family and friends
[ ] others (Please state: __________________)

7- How satisfied are you with (circle the answer with 5 being most satisfied and 1 being least satisfied):
a) Baskin Robbins:
the product: 1 2 3 4 5
the service: 1 2 3 4 5
the environment: 1 2 3 4 5

b) New Zealand Natural:
the product: 1 2 3 4 5
the service: 1 2 3 4 5
the environment: 1 2 3 4 5

8- Based on your experience, what do you think about the products? (You can select one or more answers)
a)Baskin Robbin:
[ ] good quality
[ ] value for money
[ ] good for health
[ ] others (Please state: _________________)

a)New Zealand Natural:
[ ] good quality
[ ] value for money
[ ] good for health
[ ] others (Please state: _________________)

9- Based on your experience, what do you think about the pricing of the products?
a)Baskin Robbins:
[ ] very cheap
[ ] cheap
[ ] affordable
[ ] expensive
[ ] very expensive

b}New Zealand Natural:
[ ] very cheap
[ ] cheap
[ ] affordable
[ ] expensive
[ ] very expensive

10- Is there any store near you?
If yes, how many are there?
a)Baskin Robbins:
[ ] 1
[ ] 2
[ ] 3
[ ] 4
[ ] 5 or more

b)New Zealand Natural:
[ ] 1
[ ] 2
[ ] 3
[ ] 4
[ ] 5 or more

If no, how far is the store located?
c)Baskin Robbins:
[ ] Reachable
[ ] Beyond reach
[ ] No such store

d)New Zealand Natural:
[ ] Reachable
[ ] Beyond reach
[ ] No such store

11- Which one do you prefer?
[ ] Baskin Robbins [ ] New Zealand Natural
Why? ____________________________________________


12- Would you want to come back to the shop again? Why?
_______________________________________________________
_______________________________________________________

13- Compared to lower-priced ice-cream, which one would you prefer buying?
[ ]Lower-priced ice-cream [ ]Baskin Robbins/New Zealand Natural
Why?
_______________________________________________________

THE END

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THANKS GUYS!!! ;w;

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